History:

Created out of a passion for lace, lingerie and most things French, Sally Jones was launched consecutively in Paris and Australia in 2004. Sally has been involved in the lingerie industry in Australia for 20 years. Previously she designed for other brands and also ran her own lingerie boutiques. Sally realised there was a niche in the market for beautiful lace and silk sleepwear with well coordinated underwear, which was comfortable and well fitting but at the same time being fashionable and desirable.

The Sally Jones headquarters is still based in Burleigh on the Gold Coast Queensland, where the range is designed and created. The label now has a presence in all the fashion capitals including New York, London, Paris, Milan and Tokyo. Known for beautiful silk and lace garments that transit from ‘Bedroom to Boardroom’, Sally Jones is constantly evolving with colours, design and embellishments, whilst the strong feminine boudoir image remains consistent across all ranges.




Brand Strategy:

Sally Jones is a designer lingerie label that reflects the lifestyle of the most sophisticated and feminine woman. Using the finest French laces, European fabrics and silks, the designs combine ultimate luxury with comfort and versatility.

The range is heavily inspired by lace and colour, and fuses French boudoir with couture sophistication. The philosophy of the brand is to add romance and desirability to every woman. The brand also finds inspiration from bygone glamour and classic beauty, to uniquely integrate sleepwear and intimate apparel.

Brand Essence:
Completely and Utterly Desirable

Brand proposition:
Sally Jones completes me; beautifully!